LinkedIn has become one of the premier options for social media marketers to showcase their brand.
It’s because the platform is so highly engaging and the LinkedIn company pages help in doing this.
LinkedIn has 200 million members.
It’s the best social networking site for professionals and businesses, so business-to-business (B to B) companies must create Company Pages as soon as possible.
These are a few ways to help create a engaging LinkedIn company page.
Keep Your Profile Complete
A very basic but necessary step, your profile should be 100% complete.
Your profile reflects your personality and brand.
Follow the built in LinkedIn profile completion tips, it will help to make your profile complete.
A well-managed profile has a higher chance of getting viewed.
Keep your business as well as your profile complete and updated.
Connections are a great way of getting a potential customer for your business.
LinkedIn recommendation is the most effective way of getting leads which will help you to increase sales.
Have purposeful connections that will drive in traffic over your profile or website.
Post Original Content
Just like Facebook and Twitter, post your content on LinkedIn too.
Promote your content on LinkedIn for grabbing leads. Always post unique and strong content.
Posts should be relevant, original and complement your business.
Promote your content with your connections so that you can attract prospective clients for your business.
LinkedIn allows you to add apps in your profile that will enable you to share your content with your connections.
Don’t be shy in advertising your business and boast about it without hesitating.
Go ahead and reach out to making new connections. Use LinkedIn to advertise yourself and your brand to your connections for getting targeted leads.
Have a Customized URL
Don’t copy-paste the entire URL for your profile, this will make your profile look unprofessional.
Get a customized URL for yourself and also a custom URL for your business, which could be published on your page. Make use of keywords if possible.
Customized URL enables your connection to discover your profile quickly and they can memorize it easily.
Embedded from: SocialPilot
Increase Your Connections
Look for people over LinkedIn to have a connection.
This will make you have a prospective connection that will generate leads for your business, and you can promote your posts and business through them.
You can invite people to connect with you from your email list or from your personal contacts, or connected with the suggestion on LinkedIn.
Join LinkedIn Groups
LinkedIn allows you to join up to a maximum of 50 groups.
Join LinkedIn groups to increase your connections and expand your network to the next level.
You can promote your brand, business, and updates over the group to establish your authority over your competitors.
Try to indulge in the discussions to get noticed by your target audience.
It’s easy to follow the these steps and make your company profile stand out.
This would help in gaining target traffic to your website.
It is not essential to complete all the steps but it would be beneficial if you did follow it, in a strategic manner.